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Britvic promotes Bruce Dallas to GB marketing director as Kevin McNair exits

Britvic has promoted Bruce Dallas as GB marketing director.

Britvic has promoted Bruce Dallas as GB marketing director, following the exit of Kevin McNair after three years in the role.

Dallas has been brand director of carbonates for the Robinsons, PepsiMax and 7Up producer for the past two years. Prior to joining Britvic, he held various senior international marketing roles at Diageo, Unilever, and Robertson’s Foods.

The drinks company said McNair was stepping down after three years, having joined in 2015 fresh from a 19-year stint at Unilever. The Drum has asked for more information about his next step.

Now Dallas will report to Matt Barwell, Britvic's chief marketing officer, who said the exec's "strategic end-to-end view of marketing" has already delivered "fantastic results" for the Pepsi portfolio and Britvic's owned brands like R Whites and Tango.

"Under his leadership, we will continue to drive forward our owned brand portfolio, deliver consumer-focused innovation and build a culture in which our marketers can thrive," he added.

Britvic appointed VCCP and Saatchi & Saatchi to handle its advertising last year.

VCCP looks after the creative brief for the FMGC company's adult brands, including J20. Saatchi & Saatchi, meanwhile, leads its portfolio of kids and family brands, like Robinsons Squash.

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