IAB Singapore has expanded the markets it serves, uniting as a trade body for digital marketing across Southeast Asia and India.
According to the IAB, all members of the Singapore organisation will now automatically have membership across the larger region, while businesses in Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India can now sign up as members.
The move has come after significant growth for the IAB in Singapore, and a reflection of the fact that a large number of businesses in Singapore also carry out business in nearby markets.
CEO Miranda Dimopoulos, who will now take on the wider regional role and be added to global board meetings, said the first step is to partner with local organisations.
“With over 98% of our members having regional remits we are looking forward to supporting the industry in its rapid growth to meet business needs both now and in the future. Our strategy is to partner with local Associations as the first step in terms of infrastructure as well as ensuring all we do respect each market and their unique nuances,” she said.
The most recently appointed IAB Singapore board will now be expanded to include a ‘Regional Advisory Board’ comprised of the heads of the local associations who will meet with the regional board quarterly.
Joe Nguyen, chair of IAB SEA+India and VP APAC at comScore, said, “I’ve been involved with the IAB Singapore since its inception and the reinvention of the association over the past four years has had a tangible positive impact on the industry. Expanding further across the region is needed for us all to contribute to credible standards, thought leadership and talent development that is truly Asia first.”
The IAB SEA+India is the second regional hub, following the IAB Europe hub, which sits alongside around 44 national organisations.
“Digital media and marketing has rapidly expanded across Southeast Asia and India, from urban centers of worldwide commerce to more rural, local areas, as well,” said Randall Rothenberg, CEO, IAB. “United together for representation from one IAB SEA+India, the industry in this region is poised for much more growth, and growth in a way that’s deliberate and strategic.”
The IAB has already had a busy few years, launching significant training programmes in Singapore alongside the Singapore Economic Development Board, part of the group’s strategy to drive agnostic growth in digital marketing across the region.