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Kees Kruythoff

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Ministry of Sound Recordings appoints digital agency Influence Digital

Ministry of Sound Recordings has appointed social and digital agency, Influence Digital, as its social agency of record to enhance the company on social media.

The partnership looks to leverage Ministry of Sound Recording’s core base of 1.5m fans and followers on social media and builds on the label’s pre-eminence in both the dance music scene and broader music market. The scope of work includes playlists on Spotify and Apple Music (such as Dance Nation and Ibiza Anthems) and some of the largest selling compilation titles in the market, in addition to a roster of new artists and multi-platinum sellers alike.

“Influence Digital impressed us with both their creativity and their mobile-first approach to social media and digital marketing,” stated Naz Idelji, director of compilations for Sony Music UK and Ministry of Sound. “Moreover, they understand what we are about as a brand. We look forward to working with the team there at what is an incredibly exciting stage in our development.”

Richard Marshall co-chief executive officer at Influence Digital said he is thrilled to add such an iconic brand like Ministry of Sound to the agency’s list of global clients.

“Since our inception in 2009, music – electronic music in particular – has always been a huge passion point for us as an agency and that remains the case today," he said.

“We are all huge fans of what Ministry of Sound represents in UK culture, so we are delighted to be able to work with them on some of the best-known names in music and what is an unparalleled roster of talent”.

Influence Digital's other clients include KLM, Air France, Ovo Energy, Thomas Cook, Heathrow, and O2 Touch.