Ovo Energy appoints Influence Digital to deliver social strategy and content

Ovo Energy won a Which? award last year for customer satisfaction.

Ovo Energy, an independent energy supplier with over 800,000 customers across the UK, has appointed Influence Digital as the brand’s social agency of record.

Founded in 2009 by entrepreneur Stephen Fitzpatrick, Ovo Energy has been recognised as uSwitch Energy Supplier of the Year and topped its category in the 2016 Which? energy customer satisfaction survey.

The appointment will see the agency work closely to evolve Ovo’s social media content and campaign strategy and, also, provide strategic guidance across digital and social.

Melanie Seasons, head of social at Ovo, said: “We’re delighted to be collaborating with Influence Digital. Their experience in social and digital, along with their unique and insights-driven approach to content, makes them the ideal partner for our ambitious plans in the future.”

Gareth Currie, co-chief executive of Influence Digital, said: “Influence Digital are thrilled to be working with Ovo Energy, a brand with values and ambition that aligns with ours. We look forward to helping develop Ovo's story of building a sustainable future for energy.”

The partnership will see a notable increase in Ovo's social-first content across all social media platforms, placing customers at the heart of all storytelling.

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