Brits still open to online brand advocacy despite current data misuse concerns
British consumers remain open to the idea of having their social media profiles and photos used and sponsored by brands despite current media hand wringing over the misuse of personal data by Facebook et-al, according to a new study commissioned by Onbuy.com
37% said they would venture out into the real world wearing a shirt or top emblazoned with a prominent brand logo for a month
The online marketplace found that 42% of consumers would be happy to let a brand place their logo and the words ‘sponsored by’ in the lower corner of their social media presence while 36% would be willing to allow a brand to do the same for individual photos.
A willingness to openly associate with brands was not confined to digital platforms, with 39% of British consumers saying they would be happy to appear in a TV ad to endorse their favoured companies and goods.
Taking things a step further 37% said they would venture out into the real world wearing a shirt or top emblazoned with a prominent brand logo every day for a month, while 19% admitted they would wear the same sponsored top every day all year.
At the most extreme end of the spectrum 5% claimed a willingness to have a tattoo of a brand logo while 6% said they would add or replace their middle name with a company name.
The survey results were obtained from the responses of 2,000 consumers given to research firm YouGov.
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