Digital Transformation

Facebook poised for crunch meeting with advertisers following Cambridge Analytica scandal

By Minda Smiley | Reporter

ISBA

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Facebook article

March 23, 2018 | 3 min read

Facebook has agreed to a face-to-face meeting with members of the Incorporated Society of British Advertisers (ISBA) to discuss advertiser concerns in the wake of the Cambridge Analytica scandal.

According to ISBA, "further details will be confirmed in due course” regarding the meeting. The announcement comes as Facebook continues to deal with fallout from the data misuse scandal, which erupted over the weekend when news broke that Cambridge Analytica tried to influence American voters using data taken from 50 million Facebook users.

In a statement, ISBA said that the trade body and social giant had an earlier “constructive and challenging meeting” on the topic, with an additional one to follow.

Image taken from Pexels

ISBA says it will “welcome the steps” that Facebook has announced over the past few days to address public and advertiser concerns. Moving forward, Facebook says it plans to conduct a full audit of any app with suspicious activity, tell people about data misuse, reward people who find misuses of data by app developers, and encourage people to manage the apps they use.

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Facebook chief executive Mark Zuckerberg detailed these steps in a Facebook post earlier this week.

The Drum has contacted ISBA’s US counterpart, the Association of National Advertisers (ANA), for comment. While a spokesperson declined to comment, it is understood the matter is being debated internally.

Meanwhile, both Mozilla and Sonos has temporarily suspended advertising on Facebook as a result of the scandal.

However, Brian Wieser from Pivotal Research has spoken of his belief that a mass advertiser exodus from Facebook is unlikely.

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