16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 14:00 BST / 09:00 EST

Digital Transformation Download: Q&A with author Kate O'Neill

Stephen Lepitak
Editor at The Drum
Kate O'Neill
Founder at KO Insights

Snapchat to introduce '2017 Story' and 'Stories Everywhere' feature to combat Facebook

Snapchat to reportedly introduce '2017 Story' and 'Stories Everywhere' feature

Snapchat is set to introduce two new features including one called '2017 Story' which will compile saved photos and videos into a personalised highlight video.

As reported by Recode, Snapchat will create the year-in-review by using software that can analyze the images and text on each video or photo, which means Snap knows if users have taken a selfie or a sunset picture, and can read and understand any text users have added to those videos as well.

A company spokesperson said that this data will not be used for other purposes, like targeting users with ads. Snapchat's rival Facebook already has a similar year-in-review feature.

To access this feature, users just need to click on the memories icon at the bottom of the screen and select the A Look Back at 2017. The snaps are automatically assembled to create the Story, but users can choose to “Edit Story” and then tap on “X” to delete the specific snaps they don’t want to include.

Meanwhile, Snapchat is also expected to introduce another new product called “Stories Everywhere” with the aim of making Snapchat Stories available outside the app for the first time.

If successful, Snapchat would make it easier to share videos on other platforms through a web player that also prompts users to sign up and download the app.

Snapchat recently introduced another product, Sponsored Animated Filters for brands.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.