IAB SG Rolling Heavies: 90 Second’s Nick Erskine-Shaw on Singapore, the problem with intrapreneurs and being fired by his dad

The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.

As with the first series, The Drum is proud to exclusively host the series in which IAB Singapore CEO and ambassador to Southeast Asia Miranda Dimopoulos asks the hard questions (and the fun ones) about career and experiences.

The series has been co-produced for the IAB Singapore by 90 Seconds, a cloud video creation platform.

First up for series two is 90 Seconds co-founder and MD of Southeast Asia Nick Erskine-Shaw, who talks about having hustle, whether that is at the start of a career, or once you’ve reached leadership status.

Erskine-Shaw also discussed how his dad is a huge inspiration to him, however, his first job of cleaning for his dad ended up with him being sacked.

His most hated industry term is intrapreneur. Erskine-Shaw, said: “I have been hearing it for seven years in the biggest brands and the reason I don’t like it is that everyone should be thinking entrepreneurial. If you have a subset of people that are ‘intrapreneurs’ then that means it puts others in a box that aren’t doing that, and that’s bullshit.”

Recap on series one of Rolling Heavies, which featured leaders from ComScore, APD, SPH and Mplatform.

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