16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

IAB SG Rolling Heavies: Mplatform's Michel De Rijk on Linkedin etiquette, leadership skills and being a raver

The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.

The fourth in the monthly series features Michel De Rijk, APAC president of Group M’s Mplatform, who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about what he learnt about leadership skills while scaling Xaxis quickly in Asia, how to behave on Linkedin and life before media.

A key piece of advice in the interview came around how to behave when reaching out on LinkedIn. He said: “I’ve got a rule that as long as I’ve met somebody, let it be by email, phone or face-to-face, you can send me an invite on LinkedIn. If you want to send me an invite on LinkedIn without having met me, at least write a story.”

The first of the series featured Tobias Wilson, CEO of APD in Singapore and chairman of the IAB in Singapore, who chatted about leadership, agency culture and beard grooming. Following that was Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who spoke about career progression, digital transformation at the publisher and being a geek. Thirdly, Comscore senior vice president for Asia Pacific Joe Nguyen warned of people calling the end to stalwart marketing channels as new things arise.

To produce The Rolling Heavies series, IAB Singapore partnered with 90 Seconds.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.