IAB SG Rolling Heavies: Mplatform's Michel De Rijk on Linkedin etiquette, leadership skills and being a raver
The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.
The fourth in the monthly series features Michel De Rijk, APAC president of Group M’s Mplatform, who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about what he learnt about leadership skills while scaling Xaxis quickly in Asia, how to behave on Linkedin and life before media.
A key piece of advice in the interview came around how to behave when reaching out on LinkedIn. He said: “I’ve got a rule that as long as I’ve met somebody, let it be by email, phone or face-to-face, you can send me an invite on LinkedIn. If you want to send me an invite on LinkedIn without having met me, at least write a story.”
The first of the series featured Tobias Wilson, CEO of APD in Singapore and chairman of the IAB in Singapore, who chatted about leadership, agency culture and beard grooming. Following that was Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who spoke about career progression, digital transformation at the publisher and being a geek. Thirdly, Comscore senior vice president for Asia Pacific Joe Nguyen warned of people calling the end to stalwart marketing channels as new things arise.
To produce The Rolling Heavies series, IAB Singapore partnered with 90 Seconds.