Land Rover UK, will extend its support of rugby, through a partnership with Bath Rugby which will see it become the club's official vehicle.
Elsewhere, Land Rover is also the official vehicle of Premiership Rugby, principal partner of Welsh regional side Cardiff Blues, official vehicle partner of Glasgow Warriors, main club partner of Wasps and title sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup.
Matt Powell, business development director, Bath Rugby, said: “Land Rover is a fantastic brand fit for the club. They have such a long and rich heritage in rugby and are a well-respected global brand. We have enjoyed working with them in their original capacity as a Premiership Rugby partner, and welcome them to our strong family of commercial partners here at Bath Rugby.”
Scott Dicken, marketing director, Jaguar Land Rover UK, said: “We are delighted to partner with such a prestigious club that shares so many of the same values as Land Rover. We are proud to have been such a long term supporter of rugby in the UK, and this new partnership will enable us to complement the work we do through our Premiership Rugby activity and further engage with the Bath community.
“This is also a special year for us as it marks ten years of the Land Rover Premiership Rugby Cup – the nationwide grassroots programme that has already engaged over 70,000 boys and girls. We wish everyone at the club the best for the new season.”