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Latest marketing and advertising news for land rover, including insights and opinions.

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People on the Move

How Jaguar Land Rover can electrify its marketing after Pargeter departure

15 January 2020

Jaguar Land Rover loses top marketer Fiona Pargeter

09 January 2020

Land Rover ad promoting 'Brixton SUV safari' leaves eco-activists fuming

14 June 2019

‘Great design equals desire’: behind Land Rover’s ambitious 10-city promotional photo shoot

30 April 2019

Jaguar's joint venture Spark44 appoints Ralf Specht to CEO role

11 January 2018

Creative Work of the Week: Range Rover tackles the ‘world’s largest’ speedbump with Spark44

08 January 2018

Jaguar Land Rover poaches chief marketing officer from Porsche

13 November 2017

Jamie Oliver and Jaguar Land Rover partner to showcase Discovery's potential as an in-car kitchen

07 October 2017

Jaguar Land Rover tests immersive, adventure podcasts to drive a Discovery brand narrative...

21 September 2017

The Drum Network

Jaguar Land Rover launches book on The Defender with the help of Foxtrot Papa

18 September 2017

Land Rover becomes the official vehicle partner of Bath Rugby to further fan engagement

09 September 2017

Jaguar Land Rover seeks 'the brightest and best’ with Gorillaz code-breaker recruitment

01 September 2017

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

16 June 2017

Land Rover expands rugby sponsorship with Glasgow Warriors deal

26 April 2017

The Drum Network

Ellie Goulding and Cartier Women's Initiative create headline-grabbing live streams with help...

24 April 2017

Land Rover forced to cut ties with drink driving All Blacks star Dan Carter

21 February 2017

Land Rover task Warren Gatland with scouting out the most passionate grassroots rugby fans...

16 February 2017

Jaguar Land Rover’s InMotion arm launches accelerator for mobility and smart transportation...

13 February 2017

Procter & Gamble (P&G)

Digital ad transparency, Valentine's Day & 50 under 30: The Drum editor's overview

13 February 2017

Jaguar Land Rover partners with Gorillaz member to promote its Formula E work

10 October 2016

Carmakers seek assurances from government before future UK investment following Brexit vote

01 October 2016

Andy Murray gears up for Wimbledon in Jaguar challenge with John McEnroe

22 June 2016

Jaguar puts tennis fans on centre court with Andy Murray in new virtual reality experience...

21 June 2016

The Drum Chip Shop Awards

Chip Shop Awards judges pick the ads that could and should run for real

10 June 2016

Land Rover turns to Periscope and Facebook Live for ad campaign

15 April 2016

Jaguar Land Rover, Topshop and Vice unite to find the equation for a modern brand at Brand...

14 April 2016

Jaguar Land Rover set to unveil Uber rival via new InMotion research division

11 April 2016

Brand profile: Reports of the Land Rover Defender's death have been greatly exaggerated

03 February 2016

Land Rover #Hibernot campaign goes OOH with Instagram-style live filters

29 January 2016

Land Rover launches experimental 'See Winter in a New Light' campaign for Lumiere London

21 January 2016

Pandora rolls out one-hour sponsored listening feature for all brands

27 July 2015

How to protect your brand against Facebook fakes and 'Like farming'

22 July 2015

The Drum’s top 10 tech disruptions of the week - Apple Pay in the UK, Twitter makes video easier...

12 June 2015

Land Rover fires up interactive story for Instagram as its digital expertise sharpens

11 June 2015

Jaguar Land Rover launches ‘Pothole Alert’ research project

10 June 2015

Collider taps Imagination's Mark Baron for production director role

06 May 2015

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