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Sky Game of Thrones PR Stunts

White Walkers receive a chilly reception across Britain in Game of Thrones marketing stunt


By John McCarthy, Opinion Editor

July 12, 2017 | 3 min read

Winter has come, as ghoulish White Walkers have swarmed the UK as part of Sky's promotion for the return of Game of Thrones.

White Walkers Buckingham Palace

White Walkers at Buckingham Palace

While marketing around the show already includes a live ice-melting stunt, a chatbot and an unaffiliated Duolingo High Valyrian course, comms agency Taylor Herring brought the benevolent spectres of the north to British landmarks for a photoshoot that also signifies the show’s invasion of popular culture.

white walker Hadrian's Wall

The troop of heavily made-up monsters graced Hadrian’s Wall, George RR Martin’s inspiration for the Wall, as well as Oxford Circus, Tower Bridge and The Tower of London, before they advanced on Buckingham Palace’s Throne Room.

Five actors were transformed into White Walkers for the stunt, four hours in the make-up chair before mobilising London’s Game of Thrones fans. The promotion was enacted to remind audiences that Sky Atlantic is the place to catch the 17 July premiere in the UK.

Zai Bennett, director of programmes, Sky Entertainment UK and Ireland, said: “It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us.

White Walkers on London Bridge

“With this in mind it seemed fitting to unleash our very own troop of White Walkers on locations across the UK.”

There have been a number of odd photo shoots taking place across the UK this month, varying from the Transformers to Spider-Man.

Earlier today The Drum took a look at all the Game of Throne actors who have went to star in ads parodying or referencing the show, unearthing some advertising gems.

Sky Game of Thrones PR Stunts

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