How APAC marketers and Cannes Lions have formed a relationship of pure symbiosis
2017 will go down as the year that APAC – and particularly China – landed in Cannes. These brands were there to share knowledge and inspire fellow creatives with learnings from the East, but did their presence there represent a bigger power shift making its way through the industry?
In its first Postcards from Cannes series, The Drum chats to marketers from the likes of Isobar APAC and H+K’s Shanghai Edition to explore why the region is investing more and more in a festival now bruised from the criticisms of western delegates.
Catch up with more from The Drum's coverage of Cannes Lions 2017 here.