Isobar has appointed Rohan Lightfoot as regional managing director of Isobar Asia Pacific.
Lightfoot has over 20 years of advertising and media experience, and takes over from Sven Huberts, who was appointed director of strategtic growth for Isobar EMEA.
Lightfoot will remain in his role as global client partner for Coca-Cola with his new appointment, where he has grown Isobar’s relationship, helping Dentsu Aegis Network win over 13 brands in China spanning integrated media planning and buying at the start of 2017.
In his new role as APAC managing director, Lightfoot will develop regional clients, Singapore’s position as one of eight global Isobar hubs and grow the agency in Southeast Asia. He will report to Jane Lin-Baden, chief executive officer, Isobar APAC.
“Rohan’s energy, abundant creativity, and his natural ability to manage complex client problems, will make him a great asset for our teams and clients in APAC. He has been instrumental in driving impressive growth for Isobar Shanghai – during his leadership the office has grown by 70%, winning new portfolio clients including Unilever and Huawei. I’m confident that he will capably drive digital transformation for our clients across Asia Pacific,” said Jane Lin-Baden, chief executive officer, Isobar APAC.
“It’s an amazingly exciting time to be moving into this new role. Brands and businesses need agency partners that can help them win in the digital economy and that means thinking about how technology can accelerate their business and inform their advertising, operational processes, and service offerings. I’m looking forward to working with the incredible capability that Isobar has across the region to expand opportunities for our clients,” said Lightfoot.