Amazon casts shade at retail rivals with its first public Prime Air delivery - a box of sunscreen
Amazon is reporting the success of its drone delivery service, having announced the completion of its first public US drop-off.
The Prime Air project was showcased during an event at the Mars Conference in California which annually displays 'Machine learning, home Automation, Robotics and Space exploration' innovations to invited guests.
During the exhibition this week, Amazon had a fully automated flying drone deliver a package filled with sunscreen.
It has been a long-time coming with extensive tests taking place under restrictions on private property until now - a substantial period after the company first displayed the technology in an ad featuring the Grand Tour Host Jeremy Clarkson.
These tests occurred in the US in addition to Cambridge, England where it also has a research presence.
The delivery was “with the assistance of the FAA" meaning that Amazon could be close to getting approval for wider-scale tests.