Manchester United puts Wayne Rooney on a pedestal with Wolverine in 20th Century Fox 'Logan' promo
Manchester United has forged ahead with its unique 20th Century Fox movie partnership likening its all-time top scorer Wayne Rooney to Marvel’s Wolverine in a trailer promoting Logan.
Wayne Rooney's many critics
Following previous partnerships promoting Deadpool, X-Men Apocalypse and Independence Day 2, the club has injected its brand into building awareness around the launch of a new movie.
The slot shows how tough the England captain is, comparing his ability to combat critics and recover from injuries to the easily-angered X-Men character portrayed by Hugh Jackman.
The club shared the promotion on social media, including 10.2 million followers on Twitter.
Nobody is born a legend. You fight to become one. #Logan #HisTimeHasCome@20CenturyFoxUK pic.twitter.com/Hc7xp1EzDX
— Manchester United (@ManUtd) February 15, 2017
To date, the video, entitled 'Heroes Become Legends', has received more than 2.2k retweets.
Rooney previously starred in ads for Deadpool, Independence Day and X-Men Apocalypse which you can see below.
Deadpool
Independence Day 2
X-Men Apocalypse