Publicis.Sapient’s boss for Europe, Middle East and Asia, Nigel Vaz, has been given an expanded remit that will see him take on responsibility for DigitasLBi as global president.
Vaz replaces current global chief executive Luke Taylor, who is departing the agency after a three year stint.
It comes two months after Publicis merged digital agencies Razorfish and SapientNitro to form SapientRazorfish.
Maurice Levy, chairman and chief executive of Publicis Groupe, said that this completes the reorganization and the governance of its digital and technology assets - DigitasLBi, SapientRazorfish and Sapient Consulting - under Publicis.Sapient and the leadership of co-chief executives Alan Wexler and Chip Register.
“I am sure that Nigel, with his strategic vision, will create a new momentum for DigitasLBi and build new growth,” Levy added.
Vaz will continue to report into Wexler and Register as he oversees the global strategy and growth of DigitasLBi.
“I’m thrilled to step into this role to both strengthen DigitasLBi’s position as a marketing transformation partner and to create the highest levels of collaboration and organizational agility across all brands within Publicis.Sapient,” said Vaz.
It's among a number of changes to the senior team in recent months. At the beginning of the year Magnus Djaba took on the newly created global president role at Saatchi & Saatchi after global chief executive, Robert Senior, left.
Meanwhile, plans were put in place for Levy's departure later this year when Arthur Sadoun will take over as chief executive of the Groupe.