The Drum Awards Festival - Official Deadline

-d -h -min -sec

Robert Senior Publicis Groupe Advertising

Robert Senior departs Saatchi & Saatchi as Magnus Djaba becomes its first global president


By Kyle O'Brien, Creative Works Editor

January 11, 2017 | 3 min read

Magnus Djaba has been appointed by Publicis to take on the newly created global president role at Saatchi & Saatchi, while current global chief executive, Robert Senior, will be departing to pursue personal plans.

Djaba, the UK chief executive of Saatchi & Saatchi Fallon, will take on the global president role and will lead the network alongside worldwide chief creative officer & chairwoman Kate Stanners and worldwide chief strategy officer David Hackworthy.

Senior will ensure a smooth transition over the next three months during his departure, and will continue to work directly with Arthur Sadoun, CEO of Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions.

Djaba will add his new role to his existing responsibilities. He has led Saatchi & Saatchi London since 2011 and has overseen 50% growth at the agency by delivering new capabilities to existing clients and new business wins such as EE, HSBC, Direct Line and Asda.

“I want to thank Robert for the drive, dedication and determination he has brought to Saatchi & Saatchi and Publicis Communications. Magnus’ appointment to global president is first and foremost in recognition of the strong results he has driven for Saatchi & Saatchi London and the value he has generated for his clients. I am confident that he will be a key pillar of the Groupe’s ‘Power of One’ strategy and will strongly contribute to the development of Publicis Communications by leveraging the S&S purpose and its ‘Nothing is impossible’ spirit,” said Sadoun.

“It’s been a brilliant adventure, with the bruises and tattoos to show for it. This agency, its people and its culture, have been, and will always be, defining for me. But everything takes its natural course and I have decided the time is right for me to do something different, and to fulfill some longstanding promises to myself. I will miss the extraordinary people at Saatchi & Saatchi and Fallon, but I leave excited about my future and incredibly proud of the past,” commented Senior.

"Robert isn’t just a giant of our industry, he’s a giant in my life. He taught me that you never own talent, you only borrow it. Saatchi & Saatchi has been fortunate to borrow such talent for many years. I could have had no better tutor to prepare me to follow in his footsteps as the leader of the world’s best-known agency brand and I’m deeply grateful both to him, and to Arthur, for the opportunity to lead the next stage of our growth,” said Djaba.

Robert Senior Publicis Groupe Advertising

More from Robert Senior

View all


Industry insights

View all
Add your own content +