The makers of Top Trumps have once again partnered with IBM and The Drum to analyse the Twitter personalities of the advertising industry through the use of artificial intelligence, granting a definitive score of their marketing traits.
Repeating the stunt that The Drum performed in its summer magazine, guest-edited by IBM's artificial intelligence Watson, the 300 attendees of the forthcoming Digital Podge lunch on Friday (2 December) will receive individual Top Trump cards produced by Winning Moves. This will allow them to face off against other attendees using their personal attributes.
The Super Marketer Top Trumps game cards will include scores for six personality traits; cheerfulness, assertiveness, altruism, fieriness, adventurousness and overall. The game will be able to find other players who share similar attributes and allow them to play one anther in Trump combat.
The data is based on analysis of each player's Twitter profile, and the people deemed with the best trait in each category will receive a special prize at this year's Podge lunch. However, according to editor in chief Gordon Young, there will be special tie breaks created should anybody get the same score.
"The most cheerful person will be asked to tell a joke, or most adventurous a tale of dare and do," explained Young, looking to build competition.
Non attendees of the lunch can also play online, generating a virtual card which may seem them recognised as having the best personality in the business at the end of the year, based on Watson's analysis.
The issue of The Drum sent to Cannes in June was the first to be edited by AI and included 1,000 bespoke Top Trump cards being posted to 1,000 industry individuals, placed on the cover of their own issue of the magazine itself.