The winners of the latest Creative Works have been revealed in the 18 May issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Brad Emmett, executive creative director, Doner.
Creative Director's Choice
I cast my vote for Pedigree’s "a vote for good.” It’s simple. It's smart. And it resonates by sending a positive message about unity to our country by rallying dog lovers around the brand. The video also made me realise that Pedigree cares about country as much as they care about our dogs.
Brad Emmett, executive creative director, Doner
UK Readers' Favourite
Created by Drum with media planning and buying handled by OMD UK, the 30” TVC George the Blob sees Play-Doh bring to life the imaginary world of a young brother and sister featuring Girraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and protagonist George the Blob, who wants to be as colourful as the other animals and thanks to the children’s imaginations transforms from a grey blob into a magical, friendly half shark, half unicorn.
US Readers' Favourite
3 Musketeers has rolled out a digital series that the Mars chocolate brand has designed “to inspire and uplift by spreading moments of joy”. Entitled #ThrowShine, the three-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy among their family and friends.
Renault: Can you imagine yourself at the wheel of this beauty? by We Are Social France
This aspirational campaign ‘Can you imagine yourself in this beauty’ is high energy from the outset, tapping into the desire to be a Formula 1 driver. The campaign promotes not only the new Clio RS 16 but also 40 years of Renault sport and its return to Formula 1.
This cheeky campaign is founded on the thrill of driving a Formula 1 car and the ‘high life’ that comes with being the next Lewis Hamilton. I loved everything about it, from the visual effects, to the music and the humorous storyline with the proud Nan that everyone can relate to.
Jada Balster, marketing director EMEA, Workfront
The 23 November issue of The Drum also features White Bear Studios and M&C Saatchi Stockholm in the Creative Works.
To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.