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3 Musketeers: #ThrowShine by Tribal Worldwide

Date: Nov 2016
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3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages.

Credits

Executive Creative Director: Kinney Edwards

Group Creative Director: Steffany Carey

Associate Creative Director: Becky Kitlan

Head of Client Services and Production: Phil Pessaro

Account Supervisor: Elizabeth Federico

Senior Content Producer: Jay Posey

Production Company: The Cavalry Productions

Director: Vance Malone

Edit: Beast NY

Editor: Brian Lagerhausen

Color: Co3

Music Supervision: Wool & Tusk

Sound Mixer: Sonic Union's Rob McIver

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