Pedigree: advert-body-1 by BBDO New York

To try and lift spirits during what has been a decidedly contentious election season, Pedigree worked with BBDO New York to create a social experiment to show people that staunch Trump and Hillary supporters may be able to agree on a few things after all. For the experiment, which was captured on video and is now running on Pedigree's social channels, the pet food brand sent a woman dressed in a Hillary t-shirt to a Trump rally and vice versa. When attending each candidate's rally, she pretended that she had found a lost dog and was searching for its owner. Despite wearing the opponent's shirt to each rally, she was met with kindness and support as people bonded with her over their shared love of dogs. The video ends with one man proclaiming, "we have our differences, but everyone loves dogs."