The Drum Awards for Marketing - Entry Deadline

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Client: Renault
Date: Nov 2016
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Renault Sport and We Are Social have created a short film starring the new Clio RS 16 to celebrate 40 years of Renault Sport and its return to Formula 1.

The film, commissioned to celebrate Renault’s F1 heritage, follows a man who dreams of being a Formula 1 driver and enjoying the fame, wild parties and status that comes with it. He is then magically transported into the Clio RS 16, and through driving it he finds himself social media fame and has such an amazing time he refuses to give the car back. As well as producing the film, We Are Social is launching a Facebook page and Renault Sport YouTube channel to present the concept car in a new light.

Sandrine Plasseraud, CEO France, We Are Social said: “Renault is an iconic brand and we were delighted to work on this project to celebrate the 40th anniversary. We know that the reality of being a Formula 1 driver is out of reach for most people, but we wanted to show with this film that experience is everything, and the stunning Clio RS 16 delivers as much as a Formula 1 car.”


Creative Director: Thomas Guilhot

Art Director: Paul Grange

Copywriter: Alexander Foucray

Additional Credits: President and Founder: Sandrine Plasseraud

Deputy General Manager: Isabelle Contant

Board Director: Thomas Laydis

Strategic Planner: Fabien Gaëtan

TV Producer: Cecile Ousset

Director: Nicolas Benjamin

Head of Service Contact Strategy: Andreea Culcea

Officer of Renault Sport project: Xavier Hourdeau