Dentsu Sports Network has signed a four-year deal to market and acquire sponsors on behalf of the Olympic Council of Malaysia.
The deal comes as Dentsu Sports Network looks to increase its reach within Asia as the Tokyo Olympics in 2020 build up starts to gain momentum. The agency said it was keen to strike up similar deals with other Olympics organisations ahead of the games.
The specialist sports agency has already been appointed to advise the Tokyo 2020 Organising Committee on the formulation of the marketing plan and commercial strategies for the event, as well as provide support on sponsorship sales, servicing and the licensing programme.
Kunihito Morimura, president and CEO of Dentsu Sports Asia, said: “The Olympic Games is the true pinnacle of sport. Locally and globally, there is no bigger platform with which to elevate the profile of sport. As long-time supporters of sports, DSA is privileged and excited to continue contributing to this growth as we lead up to the Tokyo 2020 Olympic and Paralympic Games.”
Dentsu also holds responsibility for the distribution of broadcast rights for the Olympic Games in 22 territories across Asia and Central Asia from 2014 to 2024. It also comes not long after an announcement in June about a deal with the South East Asian Games (SEA Games) in Kuala Lumpur next year, in which it is managing sponsorship opportunities.
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