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Digital
Transformation
Festival

16 March - 24 April 2020

Video | Webinars | Editorial

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Find Out MoreSchedule & Catch-up
Coming Up
3 Apr 09:00 GMT / 05:00 EST

The Drum 2020 Predictions breakfast

FEATURING

Speakers to be announced

Tokyo 2020 Olympic Games

Latest marketing and advertising news for Tokyo 2020 Olympic Games, including insights and opinions.

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Olympics

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

01 April 2020
Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

25 March 2020
Tokyo 2020 Olympic Games

Team GB athletes and British Olympic Association end marketing rights standoff

13 March 2020
Coronavirus

Coronavirus crisis plan could move UK football broadcasts behind closed doors

12 March 2020
Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

11 March 2020
Promoted

Does your sponsorship strategy have what it takes to win at the Tokyo 2020 Olympics?

13 February 2020
Paralympics

ParalympicsGB and Nestle combine to support Tokyo 2020

31 January 2020
Opinion

How brands can get the most out of social at the Tokyo 2020 Olympics

24 January 2020
Channel 4

Toyota and BP to sponsor Channel 4’s Tokyo 2020 Paralympic coverage

06 January 2020
Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

14 October 2019
Creative Works

Facebook wants to help brands reach sports fans around major events like the 2020 Olympics

25 July 2019
NBC

NBCU is pitching advertisers a cross-platform approach to the 2020 Olympics

24 July 2019
Opinion

How brands can (legally) hijack the Tokyo 2020 Olympics

24 July 2019
CES

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

08 January 2019
Olympics

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

17 December 2018
Opinion

A sporting chance: how brands can triumph in Tokyo

13 December 2018
Alibaba

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

20 September 2018
toyota

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

27 July 2018
McDonald's

McDonald's walks away from Olympic sponsorship three years early

16 June 2017
Opinion

Japanese consumers value Olympic legacy more than promotions from sponsors

12 December 2016
Team USA

Comcast partners with US Olympic Committee as AT&T ends three decade long sponsorship

08 December 2016
Tokyo 2020 Olympic Games

Olympic Council of Malaysia signs exclusive four-year deal with with Dentsu Sports Network

21 November 2016
Tokyo 2020 Olympic Games

Tokyo 2020 hopes to source gold, silver and bronze medals from recycled electronics

23 August 2016
Opinion

Why the redesigned Tokyo 2020 Olympics logo is more than just a safe bet

28 April 2016
Tokyo 2020 Olympic Games

Tokyo Olympics unveils new logo following plagiarism scandal

25 April 2016
japan

Japan’s largest broadcaster NHK starts international marketing ahead of 2020 Tokyo Olympics

28 March 2016
Usain Bolt

Usain Bolt gets jiggy in bizarre new ad for Tokyo Olympics' official airline partner

18 February 2016
Opinion

Tokyo 2020 Olympics logo debacle: How hard is it to design anything original?

02 September 2015

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