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Tokyo 2020 Olympic Games

Latest marketing and advertising news for Tokyo 2020 Olympic Games, including insights and opinions.

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Tokyo 2020 Olympic Games

Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators

Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

Tokyo 2020 Olympic Games

Team GB athletes and British Olympic Association end marketing rights standoff

Coronavirus crisis plan could move UK football broadcasts behind closed doors

Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

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Does your sponsorship strategy have what it takes to win at the Tokyo 2020 Olympics?

ParalympicsGB and Nestle combine to support Tokyo 2020

How brands can get the most out of social at the Tokyo 2020 Olympics

Toyota and BP to sponsor Channel 4’s Tokyo 2020 Paralympic coverage

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

Facebook wants to help brands reach sports fans around major events like the 2020 Olympics

NBCU is pitching advertisers a cross-platform approach to the 2020 Olympics

How brands can (legally) hijack the Tokyo 2020 Olympics

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

A sporting chance: how brands can triumph in Tokyo

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

McDonald's walks away from Olympic sponsorship three years early

Japanese consumers value Olympic legacy more than promotions from sponsors

Comcast partners with US Olympic Committee as AT&T ends three decade long sponsorship

Tokyo 2020 Olympic Games

Olympic Council of Malaysia signs exclusive four-year deal with with Dentsu Sports Network

Tokyo 2020 Olympic Games

Tokyo 2020 hopes to source gold, silver and bronze medals from recycled electronics

Why the redesigned Tokyo 2020 Olympics logo is more than just a safe bet

Tokyo 2020 Olympic Games

Tokyo Olympics unveils new logo following plagiarism scandal

Japan’s largest broadcaster NHK starts international marketing ahead of 2020 Tokyo Olympics

Usain Bolt gets jiggy in bizarre new ad for Tokyo Olympics' official airline partner

Tokyo 2020 Olympics logo debacle: How hard is it to design anything original?