Sponsorship

Manchester United might have noodles but Liverpool has snapped up a coconut water sponsor

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By Tony Connelly | Sports Marketing Reporter

February 18, 2016 | 3 min read

Competition between English Premier League clubs off the field is continuing to accelerate with the big clubs snapping up sponsorship deals in a bid to strengthen their global fan base and subsequently their revenue streams.

Liverpool have been one of the most active clubs in this race and have now made their first global deal in Thailand.

The club announced a three year sponsorship deal with Thai coconut water brand Chaokoh, making it the Merseyside club’s official coconut water partner.

Liverpool Robbie Fowler Chaokoh deal

Liverpool Robbie Fowler in Chaokoh deal

As is the case with each of its sponsorship deals, club legend Robbie Fowler (pictured) was on hand to hold up the new club endorsed product.

As part of the agreement Chaokoh will begin producing Liverpool themed branding on selected products featuring the club’s players on the packaging. Its brand will also be promoted to Liverpool fans through the club’s various digital and social media channels.

Liverpool will benefit from Chaokoh’s internationally reach which currently extends to over 40 countries, including the UK, US, China, Japan and Australia.

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The new sponsorship deal adds to the increasing international activity of the Premier League club which recently partnered with US-based fantasy sports platform DraftKings.

Liverpool’s rivalry with Manchester United on the field is now being mirrored off the field with the two clubs among the most active of Europe’s elite tying up sponsorship deals in Asia.

Manchester United have partnerships with noodles brand Nissin, casino resort Donaco and Korean footwear brand Sbenu.

Liverpool meanwhile have made deals with Chinese TV company PPTV and Japanese technology company Konica Minolta.

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