Manchester United teams up with South Korean footwear brand Sbenu
Manchester United and South Korean footwear brand Sbenu have signed an agreement which names the firm as the club’s official casual footwear partner in the country.
This hands Sbenu the exclusive rights to produce and market footwear displaying the Manchester United crest and colours, tapping into the club’s growing Asian fan base.
Manchester United’s group managing director, Richard Arnold said: “Sbenu is a popular brand in Korea and we look forward to seeing the Manchester United crest on their products. Having recently opened its 100th store and soon to be opening its 100thfranchise we are confident these products will be attractive to our 15 million South Korean fans.”
Sbenu CEO, Hyo-Jin Hwang added: “Through our partnership with Manchester United, the world’s biggest football club, we look forward to delivering innovative co-marketing initiatives to the fans to ensure Sbenu stays at the forefront of their mind as South Korea’s leading shoe brand.”
Manchester United is estimated to have around 15m followers in South Korea according to Kantar.