Manchester United FC has today announced a multi-season sponsorship agreement resulting in Japanese food brand Nissin becoming one of the team’s global partners.
Nissin, whose brand mantra is “food and sports are the wheels to drive health”, is aiming to improve the fitness of customers by providing meals suitable for an active, sporting lifestyle.
The firm, which is most famous for producing and distributing instant noodles to over 80 countries, saw Manchester United as the perfect partner for expansion across the globe.
Manchester United food products will be designed and produced by Nissin. and supported by a marketing campaign.
Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official Club publications, MUTV and the Club’s official website.
Group managing director of Manchester United, Richard Arnold, said: “We are delighted to welcome Nissin into our family of Global Partners. The worldwide demand for its instant noodles is over 105bn servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.
“Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.”
Koki Ando, CEO of Nissin Foods Holdings, said: “Nissin will start a new project in collaboration with athletes and sports teams. Our slogan for this project is ‘Hungry to Win.
“We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United who is the best in the world in name and in reality.”
The Japanese firm was founded in Osaka, Japan, in 1948, by Momofuku Ando, the creator of instant noodles, who developed the brand as an answer to food rationing after WWII.