Manchester United has teamed up with casino resorts firm Donaco to work as a partner at destinations in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
The move will see both partners collaborate on connecting the club’s 325m Asian fans through exclusive club content and branding.
Manchester United group managing director, Richard Arnold, said: “This is a significant partnership for Manchester United, with Donaco being our first ever official Casino Resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.”
Donaco managing director, Joey Lim added: “Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”
Donaco has operated leisure and entertainment businesses since 2002, notably the Star Vegas Resort & Club in Cambodia and the five star Aristo International Hotel in Vietnam.