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India
Opinion
Collaboration, customization & localization will dominate India’s digital landscape in 2...
India leads as online TV viewing surges across all APAC markets
Opinion
How marketers can succeed in India’s digital-first economy
Amazon India rolls out Prime Gaming as it refocuses local growth strategy
Hyatt sets sights on India’s booming wedding economy
Opinion
Time to warm up to the cooling global economy
Netflix has teamed with Indian electronics brand boAt for branded products
Neuroscience and the post pandemic brain: how to maximise marketing results
Marketers need to deliver personalization at scale, says Adobe India
Amazon India targets first time online shoppers with live streaming content
Why Amazon Prime Video has signed Bollywood star Varun Dhawan to be its 'Bae' in India
Why Budweiser is in high spirits about its foray into whiskey in India
How Tinder India is putting consent conversations at the heart of its playbook
How brands in India are taking sonic branding beyond the demo stage
How HP India brought the spirit of its brand campaign to life in stores this Diwali
How Kellogg’s muesli is muscling its way on to Indian breakfast tables
In a recessionary world, what’s keeping Indian brands so bullish?
Opinion
In memory of Dan Wieden: 'He made me feel prouder about where I belonged'
Coca-Cola is cooking: inside the drinks giant's platform launch in India
APAC brands strong in FutureBrand's global brand perception ranking
India’s newest airline Akasa takes off with a brand promise to ‘simplify’ travel
Indian tire brand burns some rubber for high-velocity off-road push
How Indian brand Damensch is looking to reinvent men’s innerwear advertising
Jio Platforms and Meta bring first-ever end-to-end shopping experience to WhatsApp
Coca-Cola India takes legacy Limca brand into new category with Sportz range launch
WhatsApp communicates privacy-first messaging in heartfelt campaign
PepsiCo plans to go premium with launch of Lay’s Gourmet range in India
Sprite, the jewel in Coca-Cola India’s portfolio, launches a quirky brand campaign
The defining moments of Brand India as the nation celebrates its 75th year of independence
Ather Energy on using Indian sports sponsorship to make electric vehicles mainstream
Uber exits India’s online food delivery market
Kantar India study reveals the emerging purchase behavior of the post-pandemic consumer
Havas to bring UK-based creative agency Cake to India
Opinion
A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions
Indian audio brand Boat celebrates music with adblocking campaign
Inside Tinder India’s guide on gender identities
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