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By Danielle Long | Acting APAC Editor

December 18, 2022 | 2 min read

Netflix India and consumer electronics brand boAt have launched a range of branded products as part of the streaming giant's first-ever partnership with an audio brand.

The partnership will enable consumers to purchase Netflix-branded headphones, wireless earbuds and a wireless neckband which they can use to view content.

The limited edition “Stream Edition” products are being marketed as a way to “keep India watching”. The campaign features actor Kiara Advani, Indian cricketer Shreyas Iyer, fashion designer Masaba Gupta, and boAt Co-founder Aman Gupta and aims to showcase the nation’s love of watching content anywhere, anytime.

Netflix claims the partnership and products will “revolutionize and elevate the streaming experience”.

Netflix India director of marketing partnerships Shilpa Singh said the partnership aims to “develop a new way to enhance the streaming experience for our Indian members”.

“Our members love watching Netflix wherever they are, and the audio and visual experience is at the core. [The partnership] pairs our high-quality content with boAt's immersive audio to deliver a true cinematic experience," said Singh.

Aman Gupta, Co-founder, and CMO, boAt said the partnership would “elevate the viewing experience”. “We all love spending time on Netflix watching our favourite film or series and at times ambient noise can act as a deterrent. It’s important to have the best-in-class earwear for a fully immersive experience.”

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