As customers rethink spending habits, the tinned tomato titan finds itself under threat in the “squeezed middle.” So what can we expect from a major £2m campaign?
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Buzzy indie agency Gut is set to expand in Canada with new business wins, including with the country’s largest gym chain. Its Toronto MD explains how it won the account.
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The Drum’s Agency Wellbeing Census reassures us that support for employees taking maternity leave is commonplace, but falls short when it comes to paternity leave and help with childcare.
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The Drum’s Agency Wellbeing Census has revealed how big the struggle to retain talent during the pandemic has been – and the lack of key training and systems at many British agencies.
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The Drum’s Agency Wellbeing Census has revealed that while many agencies have improved their mental health policies, support for other health issues that affect women – such as menopause – is lagging behind.
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As marketers’ access to online consumer data dries up, brands are increasingly turning to the companies that know us better than anyone – retailers. For our Evolution of E-commerce Deep-Dive, we explore the retail media gold...