Digital Transformation Media Planning and Buying Ecommerce

Why are marketers suddenly going off their trolleys over retail media?

Author

By John McCarthy | Media editor

September 22, 2022 | 1 min read

As marketers’ access to online consumer data dries up, brands are increasingly turning to the companies that know us better than anyone – retailers. For our Evolution of E-commerce Deep-Dive, we explore the retail media gold rush.

Digital Transformation Media Planning and Buying Ecommerce

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +