The Advertising Standards Authority (ASA) has taken Ryanair’s controversial ‘Jab & Go’ holiday TV campaign off-air for endorsing reckless behavior by passengers once they have received a coronavirus vaccination shot.
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Snap has joined forces with Indonesia-based telco Indosat Ooredoo to explore how to create innovative engagement for consumers with augmented reality and new ways to work with brands in Indonesia.
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TikTok has formed a global partnership with agency holding group WPP to train network’s executives, give its clients a first-hand look at products, and work on brand safety.
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Global new business revenue for the marketing industry fell 5.8% in 2020 while creative new business slumped 12.6%, according to marketing consultancy R3’s year-end New Business League, which credits an increase in the media business for...
Football clubs could be prevented from displaying the logos of gambling firms on playing shirts as part of stringent new sports advertising laws under consideration.
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Almost three-quarters of chief marketing officers (CMOs) expect their role to change as a consequence of the global pandemic, according to a survey of 300 senior executives conducted by LinkedIn.
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Facebook has emerged as one of the chief beneficiaries of a global shift to digital advertising in 2020, its earnings in the final quarter hitting nose bleed levels on the back of a global population forced to look online for social interaction.
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A newfound wave of optimism is sweeping through global marketing leaders, according to the CMO Council. A survey showed two-thirds expect to boost marketing spend through 2021 and a majority have ruled out the need to downsize or re-structure for...