Snap has joined forces with Indonesia-based telco Indosat Ooredoo to explore how to create innovative engagement for consumers with augmented reality and new ways to work with brands in Indonesia.
"Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indonesia by teaming up with world leaders in this space. We are delighted to announce this collaboration with Snap to empower Indonesian developers and designers' creativity and help brands to harness the potential of AR to engage customers and transform industries,” said Vikram Sinha, the director and chief operating officer of Indosat Ooredoo.
“We believe that an exciting digital future lies ahead, and Indosat Ooredoo is committed to empowering young people to compete on the world stage by collaborating with Snap to build a thriving augmented reality ecosystem in Indonesia. We are pleased to introduce iAds to our enterprise customers, positioned as an innovative digital marketing channel to help create awareness and generate sales leads for their brand."
How will both parties work together?
- Snapchat and Indosat Ooredoo will create programs like an AR Creator Fund to help brands and creators who are keen to work with AR. These programs will include webinars, competitions, and potential job opportunities for participants.
- Indosat Ooredoo users will be able to use new AR lenses every week and enjoy data offers when they use Snapchat.
- Indosat Ooredoo will represent Snap when dealing with brands in Indonesia.
Why it matters?
- Covid-19 has accelerated digital transformation for brands and as people in some parts of the world remain in lockdown, they are using more digital tools to communicate, learn and stream shows.
Australia is the platform’s biggest growth market in APAC; Snap claims more than 5.4 million users can be reached over a multi-week Snap Ad campaign in the Oceanic country. The country is also where the platform’s APAC headquarters sits.
India comes in a close second with over 6 million, then New Zealand with over a million, over 600,000 in Indonesia and over 400,000 in the Philippines.
In 2020, it opened an office in Singapore to serve the South East Asia market.
- Snap claims its young audience use AR every day, spending on average more than 250 million minutes engaging with AR Lenses to express themselves and explore the world around them. ]
- The platform wants to change the way phone cameras are used and allow its audience to use AR to experience the world around them.
- Snap hopes its Lens Studio, its desktop application for creating AR experiences to make the AR creation process easier will help unlock the creativity of the Indonesian community and brands.