With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice search and machine learning algorithms are being developed to make life easier for the editors producing our ads. Learn about the changing face of music discovery and yet to come advancements we can expect down the line.
Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer marketing Eshan Ponnadurai talks about the... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This... read more
From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more