With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice search and machine learning algorithms are being developed to make life easier for the editors producing our ads. Learn about the changing face of music discovery and yet to come advancements we can expect down the line.
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.read more