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Member Exclusive
With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice search and machine learning algorithms are being developed to make life easier for the editors producing our ads. Learn about the changing face of music discovery and yet to come advancements we can expect down the line.
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
Member Exclusive
As SVP of digital transformation, Chris Chesebro is no stranger to innovation. In this session, he will discuss what innovation means to Coty and how its strategy is evolving. <... read more
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are... read more
Join head of content, Cameron Clarke & special guests as she reveals the winners of The Drum Awards for Content 2020.
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