Brand safety: protecting your brand from questionable content

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As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.

According to the Lords Select Committee on Democracy and Digital Technologies report, published in June, we are facing a ‘pandemic of misinformation.’ Can we trust anything anymore? This is brought into sharp focus in an age when we face two generation defining emergencies; COVID and Climate. A new report sheds light on the patterns and of misinformation online about both the pandemic and the climate emergency. But what can the media industry do? This panel brings together experts to discuss why we need to have trust, transparency and truth in the media, and the science, if we are going to make a collective difference.

• What does the report discover?
• Why is this so important for the climate?
• How will the seismic changes happening with COP26 and the drive for net zero affect brands?
• The three t’s – can all three bring brands success?
• Investing in media wisely – trust goes both ways, what do advertisers need to look out for?


If you would like to view the QCF report please head to https://mediabounty.com/news/how-to-win-against-climate-misinformation/'

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