We Buy Any Car has unveiled its latest campaign 'Value Your Time' that once again stars This Morning's Philip Schofield - aka the "nicest man in Britain."
The collaboration, #soschofield, has seen the tv star gallantly rescue a kitten from a tree, get his head shaved as an ultimate sacrifice, zip-wire into a library opening and even rendered as a 14-foot topless sculpture - each time demonstrating why he deserves the title of "nicest man."
For the latest campaign from Brothers & Sisters, Schofield seeks his inner zen as he practices martial arts.
Directed by Benjamin Green through MindsEye, the film opens as a close up on Schofield's face, dressed in a martial arts robe.
While looking pensively into the camera, the TV star says: "Philip Schofield here. If like me, you value your free time, then sell your car with webuyanycar.com. Sure you might get a bit more money selling privately, but do you really need all that extra hassle? Wouldn't you rather get on with your day, like I'm doing here?"
As the comical film zooms out, it becomes clear that he is perfectly stood in an upright split, balancing a precious vase on his foot, before effortlessly taking a selfie.
Brothers & Sisters has an ongoing partnership with the British TV legend, which they launched after winning the account in 2017.
Creative Agency: Brothers & Sisters
Executive Creative Director: Will Flack
Creatives: Robbie Ferrara & Rory Robinson
Agency Producer: Sasha Mantel
Production Company: MindsEye
Director: Benjamin Green
Executive Producer: Hughie Phillips
Producer: Max Yeoman
DoP: Stuart Bentley
Production Designer: Arthur De Borman
Costume Designer: Emily Wilson
Editor: Phil Hignett @ Marshall Street Editors
Colourist: Simone Grattarola @ Time Based Arts
Post House: Untold Studios