WeBuyAnyCar.com: So Schofield by Brothers and Sisters

WeBuyAnyCar.com has launched an advertising campaign starring TV celebrity Phillip Schofield. Created by Brothers & Sisters, the campaign is the agency’s first work for WeBuyAnyCar.com since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and the brand that is striving to make selling your car the nicest experience possible.

Using the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign, which runs throughout 2018. The campaign, which unveils the new strapline 'So Quick. So Simple. So Schofield' aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”

Brothers & Sisters’ opening ad is set at the WeBuyAnyCar.com HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at webuyanycar.com is inspired by Schofield, the most loved man in Britain…unofficially.

The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while WebuyAnyCar.com obsesses over how great he is, and strives to be just like him.