WeBuyAnyCar.com has launched an advertising campaign starring TV celebrity Phillip Schofield. Created by Brothers & Sisters, the campaign is the agency’s first work for WeBuyAnyCar.com since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and the brand that is striving to make selling your car the nicest experience possible.
Using the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign, which runs throughout 2018. The campaign, which unveils the new strapline 'So Quick. So Simple. So Schofield' aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”
Brothers & Sisters’ opening ad is set at the WeBuyAnyCar.com HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at webuyanycar.com is inspired by Schofield, the most loved man in Britain…unofficially.
The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while WebuyAnyCar.com obsesses over how great he is, and strives to be just like him.
Agency: Brothers and Sisters
Executive Creative Directors: Will Flack and Aaron Willmer
Senior Art Director: Robbie Ferrara
Senior Copywriter: Rory Robinson
Account Director: Amanda Wright
Senior Account Manager: Nadine Abeledo
Agency TV Producer: Kate Banks
Agency Print Producer: Seb Roskell
Photographer: Kent Mathews
Director/ Production Co: Andrew Gaynord/MindsEye
Producer: Ben Sullivan
Editor: Mark Davies
Post Production: ETC. Giles Cheetham/Ryan Knowles
Sound Design: String and Tins. Will Cohen/Mike Bamford
Voiceover: Tim Key
Typographer: Ricardo Stoco
DoP: Jamie Cairney
Media planning/buying: MediaCom Manchester