Date: Dec 2017
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40 votes has launched an advertising campaign starring TV celebrity Phillip Schofield. Created by Brothers & Sisters, the campaign is the agency’s first work for since winning the account and launches with a 60-second TV teaser ad that creates a parallel between the ‘nicest man in Britain’, Phillip Schofield, and the brand that is striving to make selling your car the nicest experience possible.

Using the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Phillip Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign, which runs throughout 2018. The campaign, which unveils the new strapline 'So Quick. So Simple. So Schofield' aims to prompt reappraisal of as “the most Phillip Schofield way to sell your car.”

Brothers & Sisters’ opening ad is set at the HQ, as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue. The voiceover narrates the statue’s arrival, explaining that everything at is inspired by Schofield, the most loved man in Britain…unofficially.

The 60-second launch campaign will be followed by a series of tongue-in-cheek ads in 2018. In these ads, viewers will secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while obsesses over how great he is, and strives to be just like him.


Agency: Brothers and Sisters

Executive Creative Directors: Will Flack and Aaron Willmer

Senior Art Director: Robbie Ferrara

Senior Copywriter: Rory Robinson

Account Director: Amanda Wright

Senior Account Manager: Nadine Abeledo

Agency TV Producer: Kate Banks

Agency Print Producer: Seb Roskell

Photographer: Kent Mathews

Director/ Production Co: Andrew Gaynord/MindsEye

Producer: Ben Sullivan

Editor: Mark Davies

Post Production: ETC. Giles Cheetham/Ryan Knowles

Sound Design: String and Tins. Will Cohen/Mike Bamford

Voiceover: Tim Key

Typographer: Ricardo Stoco

DoP: Jamie Cairney

Media planning/buying: MediaCom Manchester