Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

WeBuyAnyCar.com: Ultimate Sacrifice by Brothers and Sisters

Date: Jan 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
10 votes

WeBuyAnyCar.com has launched its latest ad featuring Philip Schofield. Created by Brothers and Sisters, ‘Ultimate Sacrifice’ is the next in a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while WeBuyAnyCar.com obsesses over how great he is, and strives to be just like him.

The spot- features Phillip Schofield having his head shaved to help the Save the Church Roof fund, with voiceover saying, “If Phil says he’ll do something he’ll do it. Just like WeBuyAnyCar.com, when we say we’ll buy your car we will."

Credits

Agency: Brothers and Sisters;

Executive Creative Directors: Will Flack and Aaron Willmer;

Senior Art Director: Robbie Ferrara;

Senior Copywriter: Rory Robinson;

Account Director: Amanda Wright;

Senior Account Manager: Nadine Abeledo;

Agency TV Producer: Kate Banks;

Agency Print Producer: Seb Roskell;

Photographer: Kent Mathews

Director/ Production Co: Andrew Gaynord/MindsEye;

Producer: Ben Sullivan;

Editor: Mark Davies;

Post Production: ETC. Giles Cheetham/Ryan Knowles;

Sound Design: String and Tins. Will Cohen/Mike Bamford;

Voiceover: Tim Key;

Typographer: Ricardo Stoco;

DoP: Jamie Cairney;

Media planning/buying: MediaCom Manchester

Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.