16 March - 24 April 2020

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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum Ultimate Sacrifice by Brothers and Sisters

Date: Jan 2018
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10 votes has launched its latest ad featuring Philip Schofield. Created by Brothers and Sisters, ‘Ultimate Sacrifice’ is the next in a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while obsesses over how great he is, and strives to be just like him.

The spot- features Phillip Schofield having his head shaved to help the Save the Church Roof fund, with voiceover saying, “If Phil says he’ll do something he’ll do it. Just like, when we say we’ll buy your car we will."


Agency: Brothers and Sisters;

Executive Creative Directors: Will Flack and Aaron Willmer;

Senior Art Director: Robbie Ferrara;

Senior Copywriter: Rory Robinson;

Account Director: Amanda Wright;

Senior Account Manager: Nadine Abeledo;

Agency TV Producer: Kate Banks;

Agency Print Producer: Seb Roskell;

Photographer: Kent Mathews

Director/ Production Co: Andrew Gaynord/MindsEye;

Producer: Ben Sullivan;

Editor: Mark Davies;

Post Production: ETC. Giles Cheetham/Ryan Knowles;

Sound Design: String and Tins. Will Cohen/Mike Bamford;

Voiceover: Tim Key;

Typographer: Ricardo Stoco;

DoP: Jamie Cairney;

Media planning/buying: MediaCom Manchester

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