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Shame the Fiat ad is a shameless rip off of earlier Toyota work.
No, The Drum doesn't need a committee to decide an ad is poor. It's a piece of editorial and it's entitled to it's opinion, as am I. I think the ad is an absolute turd, and I don't need to run it past some hypothetical committee to be entitled to say so - neither does The Drum.
Incidentally, I don't know if you ever read Campaign but you'll find the "active critique" as you put it is actually shorter and less detailed than the one offered here.
* This post was approved by The Drum Comments Section Approval Committee.
How did that get past ClearCast?
We need a committee now to decide if an ad is bad?
Isn't that what editorial is for? So you can have an opinion based on your own opinion?
Can we stop pretending there's something wrong with criticising work? We've all done it.
Campaign does a column called Private view which critiques ads too. Maybe you should complain about that?
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