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Virtual Reality (VR)

Latest marketing and advertising news for Virtual Reality (VR), including insights and opinions.

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The Drum Network

Isobar cleans up in Cannes with Grand Prix win and Philips 'virtual beard' launch

Disney partners OmniVirt to showcase Aladdin musical through 360 video advertising campaign

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The Drum Network

Retailers must skip AR and embrace VR

The Void co-founder: 'The secret to storytelling in VR? Don't!'

YouTube Re:View: Deadpool dancing, driving with Mourinho & Kris Jenner's assistant

NBCUniversal and Google search for VR opportunities in original content partnership

Immersive VR experience created for Samsung platform with a focus on design

Connecting older generations: The Drum and Karmarama roundtable at SXSW

The Drum Network

It seems a new VR galaxy isn’t so far, far away

Pilsner Urquell uses VR to take Winter Olympics attendees to its brewery in the Czech Republic

22 February 2018

The creative spirit in technology, according to The Drum Roses Creative Awards’ judges

20 February 2018

The Drum Network

Audi Q5: Enter Sandbox - a real-time VR test drive

15 February 2018

Intel Olympic docuseries brings athlete's journeys to life

09 February 2018

‘It’s not the sexy side of AR’ that matters: three key takeaways from new report

05 February 2018

YouTube Re:View: A virtual Elton, Blue Ivy at the Grammy Awards, and diet coke for millennials...

02 February 2018

The Drum Network

LCD Soundsystem: the Dance Tonite VR music experience

30 January 2018

Facebook India partners T-Hub to roll out an innovation programme to foster AR and VR

25 January 2018

Marketers risk devaluing the potential of AR if rushed, finds new report

18 January 2018

Scoot uses 360 and virtual reality to showcase flagship aircraft to potential customers

09 January 2018

The Drum Network

Brands should focus on digital improvement more than innovation in 2018, say consumers

18 December 2017

The new reality is here, finally

13 December 2017

'Great stories are never diminished by the size of a screen': Framestore’s co-founder Mike...

07 December 2017

Why 2018 will be the year of augmentation

06 December 2017

After a turbulent year, here's five reasons to be optimistic about marketing in 2018

04 December 2017

Facebook India unveils two programmes to foster tech innovation through virtual reality

28 November 2017

Adapt or die: How technology is transforming in-store shopping experiences

20 November 2017

Facebook tests VR experience in News Feed via a 360 degree game for upcoming film Jumanji

18 November 2017

UK retailers turn to cross-channel experiences as almost half invest in mobile apps

18 October 2017

The Guardian gives away 97,000 Google Cardboard headsets to introduce new VR app

07 October 2017

AI can't replace the human mind says MRM Meteorite chief

14 September 2017

China's retailers lead in augmented and virtual reality but the rest of the world follows closely

12 September 2017

KFC wants to grill its cooks in a virtual escape kitchen

Optimising the in-store experience: What we have learned from virtual reality in market research

The Drum Network

Tricks of the travel trade: creating the best user experiences for your travel website

The Drum Network

Why delivering marketing value through VR is virtually 'a chicken and egg' problem