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Virtual Reality (VR)

Latest marketing and advertising news for Virtual Reality (VR), including insights and opinions.

With 1.5bn viewers in tow, YouTube focuses on live TV, original content and VR

Majority of VR users say it will revitalise media, education, work, social interaction, travel...

Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says...

Behind Time Inc's 'valuable' VR tool for mental health and wellness

BuzzFeed and NowThis to begin delivering VR content as part of Samsung partnership

US eSports revenues forecast to reach $299m in 2021

Get ready for the era of post-modern marketing

Latest From Profile Hub: Hyundai Stands Up To Cancer, AI, VR and Kraft hot dog rebranding

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

VR early days see connection and size constraints, says Technicolor execs

Topshop to transform Oxford Street into a giant water slide – in VR

Singapore to trial VR for learning and training

Guinness tantalises Tesco shoppers with VR tasting experience

Dentsu Aegis Network China launches specialised virtual reality lab

PornHub says its visitors like engaging VR content too

Glenfiddich launches VR whisky tasting experience for Cask Collection whiskies

The Drum Network

Has VR finally found its killer application in the real estate market?

Here are the top 5 messages from platforms at NewFronts this year

It’s live, it’s 360, it’s immersive: that’s video today, are you there yet?

How Diageo sold The Singleton whisky using virtual reality

Burt’s Nature showcases the Burt of Burt’s Bees in VR

What Facebook’s AR push means for the future of commerce and the concentration of power

AR tops the bill at F8 with Camera Effects Platform beta and launch of VR project Facebook...

SpotX partners with VR company with promise of better distribution for brands and advertisers

John Legend and Baobab Studios partner for new VR series

Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

In the Dew VR Beat Drop, Mountain Dew becomes the latest caffeinated drink to take to the skies

Ghost in the Shell taps VR to immerse fans in a cyberpunk world of battling geisha bots

The Drum Network

Synchronised VR startup Sibro makes history with educational WWI experience

HTC Vive courts brands claiming it knows when virtual reality users look at ads

The Drum Network

SXSW17 Trends: Are VR and AR more a hope than a reality?

IMAX and Warner Bros suit up for three movie VR deal centred around the Justice League

MIPTV 2017 Preview: Solomon Rogers, Founder & CEO, REWIND

Amazon said to be exploring creation of VR and AR homeware stores

Warner Bros. taps VR firm Vive to push Steven Spielberg movie Ready Player One

The Drum Network

New customer acquisition is the top priority for brands in 2017

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