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Virtual Reality (VR)

Latest marketing and advertising news for Virtual Reality (VR), including insights and opinions.

IT movie adopts VR to trap you in the sewers with Pennywise the Clown

The Drum Network

Retail faces a new reality as AR and VR adoption swells

Global VR market to generate revenue in excess of $60bn in 2022

VR Insight launches virtual reality prototype that determines users’ emotions

Virgin Media celebrates Usain Bolt's final race virtually

Tough Mudder partners with Samsung to give its obstacle courses the VR treatment

“Inside the Moment” breaks new ground for luxury brands moving into immersive technology

The Drum Network

Thermo Fisher embrace VR to educate audiences on global life sciences

The future of media and entertainment: Insights on voice activation, virtual reality, eSports...

The future of tech platforms: Pernod Ricard UK, BBH, Studio of Art and Commerce, Supareal and...

Momentum turns chuckwagons into VR truckwagons for GMC at the Calgary Stampede

Google visualises virtual reality ad format compatible with mobile

Google: Here’s how to use VR to tell better stories

Mother banks on VR and AR with investment in Dream Reality Interactive

With 1.5bn viewers in tow, YouTube focuses on live TV, original content and VR

The Drum's DADI Awards are open to entries with new categories added for 2017

Majority of VR users say it will revitalise media, education, work, social interaction, travel...

Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says...

Behind Time Inc's 'valuable' VR tool for mental health and wellness

BuzzFeed and NowThis to begin delivering VR content as part of Samsung partnership

US eSports revenues forecast to reach $299m in 2021

Get ready for the era of post-modern marketing

Latest From Profile Hub: Hyundai Stands Up To Cancer, AI, VR and Kraft hot dog rebranding

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

VR early days see connection and size constraints, says Technicolor execs

Topshop to transform Oxford Street into a giant water slide – in VR

Singapore to trial VR for learning and training

Guinness tantalises Tesco shoppers with VR tasting experience

Dentsu Aegis Network China launches specialised virtual reality lab

PornHub says its visitors like engaging VR content too

Glenfiddich launches VR whisky tasting experience for Cask Collection whiskies

The Drum Network

Has VR finally found its killer application in the real estate market?

Here are the top 5 messages from platforms at NewFronts this year

It’s live, it’s 360, it’s immersive: that’s video today, are you there yet?

How Diageo sold The Singleton whisky using virtual reality

Burt’s Nature showcases the Burt of Burt’s Bees in VR

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