Latest Retail Marketing & Media News


Microsoft unveils preview of ‘transformed’ MSN with viewability-based advertising opportunities

Microsoft has unveiled a preview of its overhauled MSN product, which once out of beta will see...

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Car insurance brands must crack cross-device attribution to remain competitive, says Google, GFK and Nielsen report

Car insurance brands must adapt faster to people’s cross-device behaviours if...

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WFA releases programmatic media guidelines for brands and unveils Coca-Cola, Mastercard and Philips as part of ‘taskforce’ to drive take-up

The World Federation of Advertisers (WFA) has released a set of guidelines to help brands better...

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