The High Street might be changing but it’s not going to go away! "Brands need to start aligning their high street presence with what they can do online in order to thrive,” explained TUI UK & Ireland marketing director Jeremy Ellis in a recent... Read more
Bedroom specialist Sharps is expanding its market with the launch of a range of living room furniture, Sharps Living.
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Havas Media has partnered with ad management and distribution platform DG as part of a drive to “bridge the gap” between online and TV campaign management.
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International - 29/04/2013
DuluxGroup has confirmed that Rolf Harris has been dropped as the face of its British Paints brand after acknowledging the entertainer’s presence would have “limited appeal.”
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International - 28/04/2013
Chinese telecoms giant Huawei has revealed it is undertaking a major publicity push to raise awareness of its products and services in the Australian market.
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International - 28/04/2013
Barossa Valley wines are set to be relaunched on the global market as a premium brand wine following the purchase of the wine assets of the estate by New Zealand’s Delegat Group.
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International - 26/04/2013
Kleenex’s “Share the Softness” campaign designed by JWT Sydney hits the TV airwaves on Sunday.
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International - 26/04/2013
Moon Communications Group has unveiled a new brand positioning for venerable footwear stalwart Julius Marlow.
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International - 25/04/2013
Mayor Boris Johnson is to host a live Google Hangout to promote London Tech City to overseas investors tomorrow, making him the first high-ranking UK politician to use the video chat platform.
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International - 25/04/2013
Broadcasters, content creators and advertisers should look to platforms like Mumsnet rather than Facebook or Twitter to gain a “social view” of their content, according to YouView CEO Richard Halton.
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TV shows should have between 10 and 15 social media talking points baked into them to guarantee a successful social TV experience, according to senior VP of Viacom International Media networks Phillip Bourchier O’Ferrall.
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International - 25/04/2013
LBi has appointed former Deloitte consultant Sophie Ling to the newly created role of chief people officer.
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Sales of the new Samsung Galaxy S4 smartphone could be hit by supply problems after the company cited 'overwhelming' global demand being the cause of a delay in the new model going on sale in some US stores.
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North America - 25/04/2013
Argos for Business has announced the appointment of JAMpr as its external PR agency, following a tender process comprising 15 agencies.
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Research from Rakuten LinkShare has revealed insights into the shopping habits of British males, finding that a majority (85 per cent) of men prefer to shop online than on the high street, with over three-quarters incentivised by voucher codes or... Read more
SapientNitro Australia have devised a marketing campaign for Cenovis aimed at making kids vitamins fun and appealing, showcasing characters “Monster Girl” and ”Ninja Boy”, which will roll out on TV, cinema, digital, in-store activation and media... Read more
International - 24/04/2013
The iconic Menz Fruchocs brand has thrown its weight behind a campaign calling on South Australian consumers to support local food businesses.
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International - 24/04/2013
Melbourne and London based brand agency BrandOpus is launching its new design for McCain foods in Australia.
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International - 24/04/2013
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