From cars to clothes, it seems that today’s shoppers are willing to buy almost anything online, and findings on the use and sales of tablets over the Christmas period highlight the important role that tablet is playing in the growth of e-commerce.... Read more
Public relations and its role within marketing has changed irrevocably, as brands turn increasingly to methods such as newsjacking to capture consumers’ attention in an already content-cluttered online landscape, according to Debenhams director of... Read more
UK advertisers saw £14 billion in sales generated from affiliate marketing and lead generation in 2013, having dedicated £1 billion in ad spend to those channels, according to the latest study from the Internet Advertising Bureau (IAB)... Read more
Over 25 per cent of shoppers are more likely to make a purchase if they talk to an assistant online, research from LogMeIn has found, with just just 12 per cent of UK retailers offer live chat support to mobile shoppers.
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Sainsbury’s is set to unveil a 30-second ad during Coronation Street, promoting the difference between its basic products and the Tesco Value products, continuing the #ValueofValues campaign it began last year, after making complaints to the ASA... Read more