Tesco has promoted Blinkbox founder Michael Comish to the role of group digital officer of the supermarket.
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Gumtree has created individual customer profiles across multiple devices, as part of a pilot of Google's latest iteration of its BigQuery data tool.
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FMCG advertisers overtook entertainment as the biggest spenders in online video with impressions surging 66 per cent quarter on quarter, according to figures from addressable audience platform Videology.
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Mother’s Day fuels consumer spending up to three times higher than Father’s Day, according to a global shopping trends infographic released today by Rakuten.
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Katie Price, the former model and ubiquitous tabloid presence and author of four volumes of autobiography has tied up a deal with Sistar Shoes to promote their crystal couture range, “Katie Price - The Gold Collection.”
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Morrisons has launched a new baby range created by design agency Elmwood.
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Samsung has partnered with open air cinema producers The Nomad Cinema, Rooftop Filmclub and Luna to host a series of screenings across the country throughout the summer.
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American Airlines has seen a “triple digit” increase in brand awareness following a series of connected TV ad field trials in the UK.
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International - 06/06/2013
Burger King has appointed Starcom to manage its £40m European media planning and buying business following a four-way competitive pitch.
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International - 06/06/2013
The Australian Government has announced that researchers working as part of a joint initiative between the Rural Industries Research and Development Corporation and Horticulture Australia Limited have developed a smartphone app that will... Read more
A report drawing on research from IZEA and published by the Huffington Post has claimed that Khloe Kardashian is paid $13,000 (US) for every sponsored tweet.
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International - 05/06/2013
MediaCom and digital experts Pixolüt have collaborated on an integrated digital and experiential campaign for DeLonghi’s vintage 1950's Italian range, Icona Vintage.
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The UK advertising market is to grow by £3bn to reach £17bn by 2017, driven by strong online advertising, according to the latest Global Entertainment & Media Outlook report.
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International - 05/06/2013
The BWM agency is launching the “virtual Selleys Handyman House”on the Selleys' website, hosting 20 'how to' videos for aspiring handymen utilising Selleys products.
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Metro Media Publishing has announced that seven community newspapers in Melbourne are to close following its merger with Fairfax media.
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Victoria’s Secret, America’s largest retailer of lingerie, and the Canadian-founded La Senza have... Read more
A third of consumers will use social media channels including Twitter and Facebook to complain about poor customer service, suggests a survey from NewVoiceMedia.
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Amazon has struck an exclusive content deal with Viacom which will bring TV shows from channels Nickelodean, MTV and Comedy Central to its video service.
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International - 04/06/2013
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