The Drum has brought Dave Birss on board as its new contributing editor. His first brief? To find... Read more
Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express.
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Budweiser has unveiled a “Buddy Cup”: a beer glass that connects to Facebook via a built-in chip.
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International - 26/04/2013
Coca-Cola has announced that James Sommerville has been appointed to the role of VP of global design.
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Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised.
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TV shows should have between 10 and 15 social media talking points baked into them to guarantee a successful social TV experience, according to senior VP of Viacom International Media networks Phillip Bourchier O’Ferrall.
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International - 25/04/2013
Maxxium UK has appointed Zenith Optimedia to manage the media programmes for its spirit brands, including Famous Grouse, Courvoisier, Sourz and Jim Beam.
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Blue Marlin has created the packaging for start-up gin company Warner Edwards, whose premium gin has just launched in retail outlets in the United Kingdom.
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SapientNitro Australia have devised a marketing campaign for Cenovis aimed at making kids vitamins fun and appealing, showcasing characters “Monster Girl” and ”Ninja Boy”, which will roll out on TV, cinema, digital, in-store activation and media... Read more
International - 24/04/2013
The iconic Menz Fruchocs brand has thrown its weight behind a campaign calling on South Australian consumers to support local food businesses.
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International - 24/04/2013
United Biscuits is set to kick off a marketing campaign to promote its Jacob’s Oddities range, following the launch of the Salt & Vinegar, Sour Cream & Chive and Ready Salted flavours earlier this year.
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Foster’s has unveiled a new set of branded programme idents as part of the brand’s sponsorship of more than 100 hours of original comedy on Channel 4 this year.
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Packed with bribes, derring-do and exuberance, this ad with its good-looking chap at the centre takes us on his journey from a jolly nice boat party to the stadium hosting The Champion's League final. He's discovered he's won VIP tickets for the... Read more
Thorntons reported an increase of four per cent in total sales in its third quarter trading figures as the planned closure of a number of stores continued.
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The ASA has announced that one out of two ads for energy drink brand Pussy has been banned, after 63 complaints were made that it was ‘derogatory, sexist and degrading towards women’, as well as making sexual references.
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Victoria Bitter’s “Raise a Glass” ANZAC Day campaign has drawn the ire of alcohol health group Grogwatch, who said on its website that it agreed the “pernicious” campaign conflated the veterans’ day with encouragement to drink alcohol.
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International - 23/04/2013
The charm of these dancing babies is all is down to the way this ad has been directed. A young man catches sight of his reflection as an infant, and when he experiments with dance moves, the baby dances right back. Others latch on, with childish... Read more
As Weetabix unveils its On The Go biscuits, the company last night offered fans the chance to try it for free, by taking a picture of the ad with their phones.
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