Food & Drink
eleph
Opinion

What I learnt from 2020 as a CEO and as a consumer

mark_bower_helen_darlington_tony_pye_-_woven_directors.jpg
The Drum Network

Woven Agency round off record-breaking 2020 with HonestBrew client win
Cult is behind experiential campaign that brings Yula’s purpose to life
The Drum Network

Yula unveils immersive Amazonian AR insta-filter for all cans and city murals
Appetite Creative delivered the Dare to Do More challenge PepsiCo Games web app for recent graduates.
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Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challeng...
Impossible Burger
Opinion

What 2020 taught Impossible Foods' Rachel Konrad: 'Normal' is now
honey
Opinion

Why are the Indian honey marketers in a soup?
Rostyslav
The Drum Network

What new roles will agencies assume by 2025
If agency land all-plant egg alternative OGGS Aquafaba account following competitive pitch.
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IF agency helps launch egg alternative, OGGS Aquafaba
Southpaw is behind Chambord's new magnifique campaign.
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Southpaw puts the spark back in Chambord liqueur’s growth trajectory with new global brand...
holiday
Opinion

Nielsen identifies 5 new holiday shopper segments
Isobar is developing the new e-commerce platform for the LOUIS XIII cognac brand.
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Isobar develops new e-commerce platform for Louis XIII cognac
Clipper Tea launches its biggest marketing campaign in honour of Gen Tea.
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New Clipper campaign celebrates ‘Generation Tea’, for people who love tea and care about...
To mark BHM The Black Farmer is challenging the underrepresentation of Black people in the food industry
Opinion

‘Let’s celebrate Black History Month, but let’s do it by taking risks’
Brian Chan
Open Mic

Driving diners back to restaurants in the Covid-19 era
oatly blackstone
Opinion

The Blackstone-Oatly controversy truly is a storm in a teacup
White claw attacks
Opinion

Millennials continue to fuel hard seltzer sales, with no ceiling in sight
MF burger
Opinion

The ever-growing boldness of fake meat advertising
McDonalds
Opinion

Defending the right to advertise – a response from the Ad Association, IPA and Isba
Coca-Cola: Open Like Never Before by 72andSunny Amsterdam
Opinion

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands
marco zuppone
The Drum Network

The case for going consumer-centric
Moldy Whopper
Opinion

Banning junk food from TV an ‘irrelevant symbolic gesture’ that won’t reduce obesity
analogfolk drinking
The Drum Network

From occasions to rituals: how isolation will change shared drinking rituals
wine bottles
Open Mic

Not all categories are created equal when it comes to client-agency relationships
Photograph of black sesame burger buns filled with meat and condiments and loaded fries
Open Mic

QSR: driving diners into physical restaurants is still on the menu
Social Media
The Drum Network

When all your audience is on social media, don’t stop your marketing budget

Open Iftar
Opinion

How should brands prepare for Ramadan in the year of Covid-19?

The Drum Network

How to capitalise on the opportunities currently available in the food industry
Two women cooking in a studio kitchen
The Drum Network

Influence through endorsement: the power of brand ambassadors
Scoops Ahoy
Opinion

The Shiny New Object Podcast: five things I learned from Baskin-Robbins's Ben Flintoff
Burger King's 'Secret Whopper'
Opinion

Kevin Chesters on Burger King vs McDonald's: Why I'm not entirely lovin' it
Coca-Cola’s chief growth officer: we'll ‘never say never’ to marijuana-infused drinks
Opinion

Aaron Kwittken: I'd like to save the world with a Coke
Guinness, Amstel, Carlsberg, BrewDog
Opinion

Kevin Chesters: Why has beer advertising lost its bottle?
Canal boat
The Drum Network

Plastic fantastic: why experiential needs to be more sustainable
Veganuary
The Drum Network

The Greggs effect: Looking ahead to Veganuary 2021
Empty shopping trolley
The Drum Network

Five ways supermarkets can reclaim their market share
Opinion

Chinese audiences are pining for simpler times: PepsiCo CNY 'Bring Happiness Home'