To support the launch of McEwan’s Red into the trade this month the new Scottish Ale will unleash its first advert across the football final weekend, kicking off with STV’s coverage of the UEFA Champions League Final tomorrow night (Saturday 25... Read more
Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
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International - 23/05/2013
Stella brought in the big guns for this ad, getting acclaimed film-maker Wim Wenders to direct. The execution fits snugly alongside the other ads in this campaign and matches them for style and tone; with the protagonist narrating an account of... Read more
The latest campaign for Barossa Wine, featuring a gritty video set to Nick Cave’s Red Right Hand has debuted to considerable social media buzz, with many observers praising the tone and attitude of the campaign.
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OMD UK has announced the winner of its Fork Off cooking contest, which saw members of the agency battle each other to find who was the culinary genius of the group.
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Chandon has engaged ButterflyCannon to create this year’s new release summer bottle following last year’s American Summer limited edition bottle designs.
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International - 23/05/2013
VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone.
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Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Given the Coca-Cola ad inviting members of the public to ‘share a Coke’, this ad tied in well for... Read more
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
The medium, or media, has become "more important" than the message, ushering in a new era in which creative and media can unite more harmoniously, according to WPP CEO Sir Martin Sorrell.
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International - 22/05/2013
Energy drink brand Relentless has unveiled a new TV ad, featuring Professor Green, Zane Lowe and Pure Love.
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Guinness has been announced as the official beer partner of England Rugby for four years, under a new partnership.
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Mars has unveiled a new ad, playing on its usual slogan, to mark the retirement of Sir Alex... Read more
Typhoo recently turned to Bradley.tv to develop its new TV campaign starring Ben Fogle and his wife Marina.
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Seriously Good Venison has undergone a rebrand in a bid to bring it into line with modern day perceptions of venison.
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Leo Burnett Sydney has developed an ambitious campaign for Coca Cola aimed at unifying customers across the vexed political divide between India and Pakistan.
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Levi Roots has launched a £20m 'play and win £10 notes' campaign, combining a nationwide on-pack promotion and an interactive online game to give customers the chance to win £10.
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In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based...
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
Weetabix is promoting the launch of its On the Go Breakfast Biscuit range by asking the public about their morning routine in order to determine how a series of Vine videos progressed.
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