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Cosmetics & Beauty
The Drum Network
Why AI-created virtual avatars are the future of digital selling
Open Mic
How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations
Opinion
Don't mistake GirlTok for GirlBritain. Nuance rarely goes viral
Opinion
Ditch the pink promises this IWD, brands need to support girlhood all year round
Opinion
The joy of missing out: top tips for brands planning activity around Dry January
Opinion
Brands could learn a lot about South Asian representation from this flour ad
Opinion
What Mother Nature would really make of Apple and the iPhone 15
Open Mic
Beauty and personal care e-commerce: How can brands optimize their online strategy?
Opinion
Brands can't be liked by everyone, embrace your haters
The Drum Network
The answer to advertising in the age of numbness: joy, comfort and meaning
The Drum Network
Getting personal: how brands can harness cultural association in web3
The Drum Network
How brands can champion diversity through the influencers they work with
The Drum Network
How might cultural moments predict consumer behavior in 2023?
Opinion
Dove’s #KeepTheGrey shows marketing is embracing over-50s, so why aren’t workplaces?
Opinion
Why are we still using genders in advertising?
Opinion
Why Dove’s ‘Real Beauty’ is R/GA CCO Tiffany Rolfe’s favorite campaign ever
Opinion
There’s an influencer pay gap problem – and marketers can fix it
Opinion
Why perfume ads are leaving a bad smell with audiences
Opinion
Glossier: the tale of a fast-growth brand that went south
Opinion
The Year of Tiger and no hunt for western brands
Opinion
Brands must raise their game if they’re going to face up to inflation
Opinion
Molly-Mae comments prove cultural incompetence is biggest threat to influencer marketing
The Drum Network
The Chinese beauty economy: investing in appearances and the rise of men’s beauty
Opinion
It’s time to stop experimenting with social commerce and get stuck in
The Drum Network
The butterfly effect of Boots launching its own marketing agency on other retailers
The Drum Network
Phygital: the future of retail
The Drum Network
Revolutionary Skincare Brand Ioniq skincare appoints Threepipe for market launch
The Drum Network
Beauty and the gift: the evolution of the cosmetics industry
Opinion
The rise of the 50-plus influencer
Opinion
What does the death of the third-party cookie mean for e-commerce?
The Drum Network
Haircare brand Cloud Nine and IMA launch campaign combating perfection within the beauty i...
Opinion
The case of closed doors and broken ceilings
The Drum Network
Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace
The Drum Network
The future of DTC? Think like a lifestyle brand
The Drum Network
Loyalty voxpop: The value of loyalty
Opinion
What I learnt from 2020 as a CEO and as a consumer
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