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Cosmetics & Beauty
The Drum Network
Key consumer trends that will impact your digital marketing this holiday season
The Drum Network
Is Amazon a natural habitat for designer brands?
The Drum Network
Cult holds up a mirror to the beauty industry with a survey looking at non-binary marketing...
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Pharma going virtual due to Covid-19
Opinion
Don’t just 'try': why brands need to stop playing with Black History Month
Opinion
Instagram at 10: what does its future look like?
The Drum Network
Staying local when you’re global: a cautionary tale from Jo Malone
Opinion
Responsive design: how to tailor content for different screens
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How to measure ROI: return on influence
Opinion
The Dettol clean-up: ‘It’s too easy to be pejorative’
The Drum Network
A four-step regime for beauty brands and retailers in social
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Vox pop: the future of luxury
Opinion
John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their...
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Case study: Appetite Creative and Scentropy subscriptions
Opinion
Is now the time for streaming giant Netflix to launch its own talent agency?
The Drum Network
Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19
The Drum Network
Vox pop: what's the most heartwarming moment from lockdown?
Open Mic
Not all categories are created equal when it comes to client-agency relationships
The Drum Network
Socially distant but virtually together
The Drum Network
The passion industry was having a moment, but now it's booming
The Drum Network
Changing buying habits of the most wealthy are transforming the luxury industry
The Drum Network
How content and community is driving business success
The Drum Network
To shout or to whisper? Dissecting quiet and loud luxury
Opinion
The Shiny New Object Podcast: five things I learned from Harry's Vivian Lee
Opinion
10 things I loved about November; Starbucks, Mac Cosmetics and more
Opinion
Why luxury brands like Christian Dior have a strong DNA
Opinion
Kevin Chesters: What advertisers can learn if they were to be more duck
Opinion
How brands can gain trust in a skepticism-filled Chinese market
Opinion
How can brands ensure that they work with the right KOLs in China?
Opinion
The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability
Opinion
Clear out your handbag, Boots is introducing a digital advantage card
Opinion
Influencers are responsible for the world’s positive mental health outlook
Opinion
The myth of the influential influencer
Opinion
What Lush did next... on social media
The Drum Network
The beauty industry is giving the UK high street a much-needed makeover
The Drum Network
What role for brands in a ‘circular economy’?
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